![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Insitu-Desktop-SC-v1.1.png?fit=1500%2C917&ssl=1)
The priority was to develop a style that embodies the core values of compassion and trustworthiness, and portrayed home assistance as an emancipated and joyful solution.
I first explored character designs and focused on creating distinctive, simple, human figures. The team provided me with their new colour palette, which I used throughout the illustration process to convey the brand’s identity.
During the first stage of the project, I refined and developed the illustrations exploring textures and shading. The illustrations were created digitally but I wanted to maintain a natural feel to add to their charm.
Afterwards, I developed a series of hero images showcasing different care scenarios, from helping with the house chores to 24 hour live-in care.
We wanted to show the people positively, enjoying the company of the carer and the freedom they bring.
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/HERO-SuperCarers.png?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Scenes-SuperCarers5.png?fit=1975%2C1048&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Scenes-SuperCarers6.png?fit=2048%2C1152&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Scenes-SuperCarers1.png?fit=1836%2C1052&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Scenes-SuperCarers11.png?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Scenes-SuperCarers3.png?fit=1791%2C962&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Scenes-SuperCarers2.jpg?fit=1862%2C1097&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Characters_v2_PolkaDotscopy.png?fit=276%2C574&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Characters_v2_CarerStandingcopy.png?fit=255%2C616&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Characters_v2_SelfConfidentcopy.png?fit=337%2C573&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Characters_v2_CarerBookcopy.png?fit=252%2C588&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Lady-Laptop-Coline-Brun-naujalis.gif?fit=900%2C531&ssl=1)
When it came to extending the style to an illustration library, the team provided me with a wish-list of elements in order to populate the website. The aim was to create a comforting atmosphere using items such as a bowl of pasta, a pair of slippers and a radio…many of which were animated.
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers31.png?fit=452%2C490&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers26.png?fit=272%2C411&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers8.png?fit=2165%2C1501&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers21.png?fit=641%2C355&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Cat.gif?fit=1080%2C1080&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers7.png?fit=460%2C334&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Purse.gif?fit=750%2C750&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers19.png?fit=331%2C244&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers12.png?fit=1012%2C958&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers15.png?fit=495%2C525&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers28.png?fit=488%2C452&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers9.png?fit=979%2C946&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Iphone.gif?fit=600%2C450&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers29.png?fit=311%2C154&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers24.png?fit=425%2C227&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers11.png?fit=703%2C763&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers17.png?fit=495%2C525&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers6.png?fit=490%2C394&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers22.png?fit=528%2C287&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Icons-SuperCarers16.png?fit=495%2C525&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-TestStyle-2.jpg?fit=1500%2C728&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/Eva-01-copy.png?fit=1179%2C920&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-The-Super-Carers_LIGHTman-01-copy.png?fit=1101%2C967&ssl=1)
![](https://i0.wp.com/chezcoline.com/wp-content/uploads/2019/11/ChezColine-Insitu-Desktop-SC-v1.3.png?fit=1500%2C917&ssl=1)